Wednesday, June 2, 2010

Steve Jobs on the iPad and Content

Yesterday (June 1st) at the D8 conference Steve Jobs talked about the creation of the iPad and it's importance in helping news gathering and editorial organizations get back on their feet. See the video here:

Many believe that the iPad is the savior for the journalism community because it will bring a whole new group of users online, ready to consume journalistic media. Which, if it even comes close to the success of the iPod, is completely possible.

The sad part of the iPad being a "savior" for the journalism community (excluding bloggers) or any other online media consumption is, like the music companies, they clearly don't understand who their customers are. On more than one occasion Mr. Jobs mentioned before the release of the first iPods they asked the "big four" music companies who their customers were. The answer shocked Apple: Best Buy, Tower Records, etc. The "big four" had no clue who the true customers were or what they wanted. The same goes with the journalism community.

Why would anyone pay more for a Magazine or Newspaper on the iPad than they currently pay for the paper subscription? Like Jobs I don't want to see us descend into a nation of bloggers (I don't want that much influence) but I personally don't think editorials will save us nor ever have. The market will decide who in the journalism community survives. In the meantime, I'm waiting for the day when I can consume online media in a friendly and cost effective way.

I wonder how long I'll have to wait...

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