This article from Wired.com on Condé Nast's "research and development" efforts to design some of its magazines (including GQ, Vanity Fair, The New Yorker and Glamour) to fit the iPad format is the latest sign that old media is slowly starting to adapt to new media. Personally I welcome the efforts since I have a subscription to GQ magazine and I hate reading the paper version.
Perhaps old media has just been waiting for the “right medium” to adapt to. Or it perhaps they are just lazy. Condé Nast's previous efforts, like a GQ iPhone app where you can purchase individual magazines, missed the mark. People want more access to more information, even if that information is premium like the articles and recommendations in GQ.
I used to think the Wall Street Journal was moving in the right direction when they released a great iPhone app that gave access to the strip of most important articles until they started requiring current online subscribers (already billing at $155/a year) to pay an additional $20/year for mobile content access.
Hopefully old media will truly offer platform agnostic content and stop abusing their current subscribers!